That way, if your subscribers have just enough time to skim through your content, they can still click through to your product or landing page. Likewise, make the call-to-action easily identifiable. One of the keys to a successful marketing email is respecting your reader enough to make it easier for them to find what they need. That way, subscribers who are looking for practice questions can find what they’re looking for. For example, it uses headers such as “Practice Questions” so the reader will know what they can expect for each section. MBA.com above uses a simple but engaging layout that directs the reader’s eye to specific areas of the newsletter. Structuring your newsletter involves breaking content up into easily digestible parts that have a logical progression. You need to structure your newsletter to catch the eye of your reader. If they see that the email content doesn’t match the subject line or feel that you’re not making your point right away, they will probably close it and never read it again. When they do open your email newsletter, they probably won’t read it all the way through. People don’t have a lot of time on their hands. Make it simple to skim over your material Just keep it simple, personalized, catchy, and time-bound to get the best results. When you create an email subject line, you don’t need to impress anyone with your vocabulary or make any promises you don’t intend to keep. It also uses simple words that are easy to remember and search for. The email above from Converse starts with the subscriber’s name, makes an enticing offer, then puts a time limit on the offer so the reader would take immediate action. In addition, personalized subject lines (or those that contain the recipient’s name) have a higher chance of being read. Use an eye-catching subject lineīefore you hit “send”, you need to ask yourself: why should anyone open emails from your brand? Would you be tempted to open such an email if it landed in your inbox? What is the reader’s incentive or reward for stopping what they are doing and taking time out to click on your email?Īn email marketing newsletter with a catchy and relevant subject line is more likely to be opened compared to one that’s boring or unclear. 7 Tips to Nail the Perfect Newsletter with Brand examples 1. It’s not surprising that brands continue to pour money into email marketing even if social media is widely perceived as the more “hip” option.Ĭlose to 50% of companies are planning to start or expand their email marketing newsletters this year. By using email marketing newsletters, you increase your reach without having to spend too much. You might be asking yourself: why do I even need a marketing newsletter when I have social media to reach my audience?Ībout 79% of small businesses say that email marketing is very important to them.Įmail marketing has an average return on investment (ROI) of $38 per dollar spent, compared to social media, which generates 28 cents per dollar. Why does your Brand need an Email Marketing Newsletter? They focus primarily on getting the subscriber to perform the desired action, such as making a purchase, subscribing to a product, or clicking through to a product page. Email newsletters don’t sell but provide useful, actionable insights to subscribers. They consist of a series of recurring emails that include informational and promotional content. 7 Tips to Nail the Perfect Newsletter with Brand examplesĮmail newsletters are one of the most common forms of online marketing.Why does your Brand need an Email Marketing Newsletter?.
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