It is important to remember consistency in your messaging, while keeping the backgrounder fairly brief. This “about us” section should include all of the basics: who, what, where, when, why, and how. The media needs to know who you are and what you do. A Selection of Important Press Releases.What Is Included in an Electronic Press Kit: While content might vary, there are a number of fundamental materials that should be included. If your press kit incorporates large images, make sure to give the reporter a heads-up and send the file via Dropbox or YouSendIt to avoid any email issues. If you are creating a deck or PDF, be mindful of the file size. Whatever format you choose, be sure that your EPK is designed in accordance with the look and feel of your brand and that it’s easily shareable with the media. Your digital press kit can be created in a variety of acceptable formats-from a PowerPoint deck to a PDF file-however, a dedicated press tab on the company website is best, because it creates a one-stop shop for all your company information. The content will vary depending on what industry you’re in, the size of your business, and the type of media you’re targeting for coverage. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit.Īn effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Generating publicity requires planning, consistent outreach, follow-up, and dedication. Securing widespread press coverage isn’t something that happens overnight.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |